Placed Builds Out Attribution Platform, Connecting Store Visits to Dollars Spent

Location-based analytics provider Placed is looking to prove that mobile ads not only have the power to drive visits to brick-and-mortar retailers — but that they also have the power to drive sales. With location-based marketing firm xAd as an official launch partner, the Seattle-based company today unveiled Placed Revenue, a tool that learns whether consumers bought anything ...Read the full article