Publishers are hiring Snapchat specialists

by Lucia Moses
Snapchat’s real benefits to publishers remain unproven, but some have seen enough potential upsides to hire teams of specialists to figure out content strategies on the platform. CNN, for one, has nine people working on various social platforms, but Snapchat is the only one that has its own team, consisting of one design and two edit staffers. Daily Mail has eight.Read the full article