Search Ads In Google Play Store Rolling Out For All Android App Marketers

by Ginny Marvin
Google announced Wednesday that Search Ads on Google Play are starting to roll out to all advertisers and developers to promote Android apps in the store. The app install ads, which Google began piloting in February, appear in the search results in the Google Play store. The inventory is now available to advertisers and developers running search app install campaigns in AdWords.Read the full article