Search Ads on Google Play and new app promo tools roll out to advertisers and developers

by Rob Newton
People turn to their phones billions of times a day for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And in these intent-rich moments, they often turn to apps to get what they need. Runners may search for a “mileage tracker” app as they start training for a marathon, foodies may look for “restaurant” apps to check out the trendiest new places in town, ...Read the full article