Search Ads to Target App Downloaders

by Mike O'brien
Because search is one of the biggest drivers of app installs in the Play Store, Google is launching Search Ads on Google Play to its advertisers. This move aims to capture people's attention as they download new apps in what Google refer to as "I want-to-know," "I want-to-go," "I want-to-do," and "I want-to-buy" moments.Read the full article