The Ultimate Guide to a High-Converting 404 Page

by Theresa Baiocco
Most 404 pages fall into one of two categories: 1. An afterthought, with a boring, bordering-on-punitive message written by a developer. It’s either full of technical jargon or blames the visitor for landing there, like this one: Sheesh, put the entire fault on me, why don’t you? I just clicked a link and landed here. 2.Read the full article