Email marketers know that to really have success in email, you have to optimize, optimize, optimize. That means experimenting with subject lines, format, time of send, and more. Of course, to test effectively, you have to split up your audience – which means that half of them receive less compelling creative. When Email A outperforms Email B by 50%, that can be a big problem.Read the full article
How to Optimize Email Content in Real Time
Email marketers know that one of the keys to launching successful campaigns is to get into a regular cycle of A/B testing followed by redesign. With Movable Ink’s creative optimization feature, you can quickly and easily test and redesign email creatives based on live customer engagement!