What To Do When Content Marketing Fails To Improve SEO Performance

by Derek Edmond
Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing. While I completely agree that content marketing is an essential component of a successful search engine optimization (SEO) initiative, it is not the only compon ...Read the full article