10 Companies Dominate Programmic Revenue

by Michael Levanduski
Share ! tweet A new study was recently released from IAB and PwC concerning the state of the programmatic ad industry today. In the study it was found that of the $10.1 billion spent on this type of digital advertising last year, $6.6 billion of it went to just the top ten companies. That is approximately 66% of the total revenue.Read the full article