Bon Appétit readers do not like their covers turned into ads

by Lucia Moses
Bon Appétit’s readers like their tomatoes room-temperature and their editorial pure. The Condé Nast glossy is usually tantalizing readers with mouth-watering recipes. But this month it had readers gagging when it covered its August issue with a Samsung ad. It was the first execution of 23 Stories, the native ad platform that Condé Nast, controversially, said would permit adver ...Read the full article

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