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adweek.com - 4 readers - With print ad dollars increasingly harder to come by, publishers are more willing to accommodate marketers’ requests to use what’s traditionally thought of as editorial space. The latest example is in Condé Nast’s Bon Appétit, where Kraft Philadelphia Cream Cheese is running a series of page number “takeovers.
adweek.com - 3 readers, 42 Tweets - If you thought salt was salt, you’d be wrong. According to Bon Appétit, there is a brand of salt that rises above all others—and the magazine is going to reveal it, along with 49 other food products, when it introduces its take on the Good Housekeeping Seal of Approval later this year.