Google AdWords Upgrades Dynamic Search Ads

by Lisa Raehsler
Google has upgraded their Dynamic Search Ads (DSA), a product which AdWords first released in beta in October 2011. DSA uses Google’s organic web crawlers to match search queries with website content to automatically generate an ad headline and landing page. This helps to showcase deep content as well lessen PPC management on inventory that maybe be frequently turning-over.Read the full article