How to Write Content-Caliber Ad Copy

by Robert Brady
Pay-per-click (PPC) advertising continues to spread to more and more social networks (think Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc.) and native ad formats (think Yahoo Gemini and the new Bing Native Ads announced last week.) With so many PPC ads shown for something other than a response to a keyword-based search, advertisers need to up their ad copy game.Read the full article