Programmatic shopping tips: Everything you need to know in 5 easy GIFs

By Dax Hamman, SVP BD and Product, Buyer Cloud, Rubicon Project What’s in the cards for retailers and brand marketers for the second half of the year? Take note of what to put in your programmatic grocery cart. Here are our 5 tip-GIFs, summing up everything you should know. 1. Good geo-fences make good geo-retargeting neighbors Harness the power of geo-fence retargeting and ...Read the full article