The Missing Link Between Shopper Marketing And E-Commerce

by Benjamin Spiegel
As much as we all love terms like “breaking down silos” and “omni-channel,” we all know there is a big divide between the online and offline worlds. The reality is that we still have a long way to go in integrating our digital with our offline activities; this is especially true for the shopping realm. Digital shopping is widely believed to be the future of commerce.Read the full article