Are Your Observed KPIs Based On Causation Or Correlation?

by Benny Blum
You’re a marketer … at least I’m assuming you are because you’re reading this. You take your data seriously. You pull daily, weekly, monthly, quarterly and annual reports. You analyze, forecast, and ultimately predict what will happen next based on what’s happened in the past and where you’re at today. Analysts pull and analyze reports to understand why things happen.Read the full article