Edelman’s Steve Rubel: Platforms will continue to control distribution

by Brian Morrissey
Subscribe: iTunes | RSS The shift to mobile and the rise of platforms are the biggest forces influencing modern media, Edelman chief content strategist Steve Rubel believes. Rubel, a longtime media industry watcher and advisor to top marketers, is this week’s guest on the Digiday Podcast. He is focused on how the shift to mobile and rise of platforms change the nature of content dissemination.Read the full article