Old Spice Uses Instagram Tagging To Create Choose-Your-Own-Adventure Social Game

by Steve Hall
Working with Wieden + Kennedy, Old Spice has created a wild and wacky choose-your-own-adventure social experience on Instagram. Using the tagging feature in Instagram, the main Old Spice Instagram account leads to other accounts specially created to tell the story. Each image, beginning with the one below, contains tags that allow users to select the next occurrence in the story.Read the full article