Report Pegs “Click-To-Call Commerce” At More Than $1 Trillion Annually

by Greg Sterling
A new report from Marchex, based on an analysis of millions of calls and using ad-spending data from Google and call growth projections from BIA/Kelsey, argues that mobile “click-to-call commerce” is worth more than $1 trillion today. Previously Marchex estimated that advertisers spend roughly $4 billion annually on paid-search-based click-to-call advertising.Read the full article