Why Content Marketing Trumps Advertising

by Heidi Cohen
7 Ways Content Marketing Works When Advertising Does Not Face it – the more advertising people receive, the more they hate it. As a result, to reach today’s information savvy customers, content marketing trumps advertising. What was once interesting and special back in the MadMan days is now something we try to avoid. (Check out what Mad Man Leo Burnett had to say about advertising.Read the full article