Epsilon has the biggest agency you might not know

by Shareen Pathak
Last month, the smoking-cessation gum Nicorette rolled out a campaign that focused on the reasons people quit smoking. The campaign used celebrities like ballroom dancer Shirley Ballas in long-form films that detailed their quitting journeys. John Immesoete, chief creative officer at Epsilon, gives this as an example of “data-driven creative,” since for years, smoking campaign ...Read the full article