For Potent Email Campaigns, Timing Is Everything

In my last column, I spoke a bit about achieving the best results for your email program through testing. Now, let’s take a deeper dive into one of those tests. This month, I want to help answer the age-old question: When’s the perfect time to send an email? Remember, timing is everything. An email has its greatest potency in the first few hours after it is sent, and content ...Read the full article