Holiday and Back-to-School Email Benchmarks

Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail. The report was based on data from email marketing campaigns sent by 30 major B2C brands in the third and fourth quarters of 2014. The researchers used terms such as "school," "Halloween," "Thanksgiving," "Black Friday," "holiday ...Read the full article