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wired.com - 54 readers - Amid all the million-dollar commercials that ran during the Super Bowl on Sunday, Oreo pulled off a marketing triumph by capitalizing on the game's blackout on Twitter.
adweek.com - 12 readers, 352 Tweets - JetBlue Airways landed ahead of schedule in the realm of social media—and in full-blown crisis mode. It was February 2007, and the low-cost carrier was facing a public relations storm that seemed unlikely to blow over quickly. On Valentine’s Day, freezing rain pummeled the Northeast, grounding most of JetBlue’s planes.
gallup.com - 12 readers, 88 Tweets - Relationship-Builders know that running a successful company is a collective effort that demands all kinds of interactions: with suppliers, investors, employees, customers, peers, the media -- and many more.