How to Use PPC Account Audits for New Clients and Improved Performance

When my company, Unique Influence, is pitching services to potential clients, the process will usually entail an audit of the client’s existing accounts. When it comes to Pay Per Click (PPC), this means an audit of their existing Google AdWords and Bing Ads accounts. There are many important issues to watch out for when performing an audit, and this article is going to look at a few of them.Read the full article