How Twitter’s targeting has an advantage over Facebook

Marketers are always trying to get a leg up on their competition. Sometimes, this comes in the form of one channel having an advantage over another – in one case, a powerful advantage Twitter targeting/reporting has over Facebook allowed us to reduce the CPA by 75%. We’ll explain. Handle/Keyword optimizations When you use handle/keyword targeting, Twitter provides a CPA by handle/keyword view.Read the full article