Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales

by Greg Sterling
A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular. The question was: “What is the biggest factor holding back brands from spending on mobile location advertising?” Inability to measure ROI/campaign performance was the largest obstacle identified.Read the full article