The 2 Things You Must Nail For Lead-Generating B2B Content

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson (Corporate Executive Board). Most every other study pegs that percentage even higher.Read the full article