The Locals Take On Google’s Home Service Ads

by Andrew Shotland
Last week’s appearance of Google’s Home Service Ads sent a bit of a shockwave across the Local Search industry. My TL;DR take: This may really screw with organic local pack displays in the SERPs. (Time to rebrand as “Local Lead-Gen Guide?”) This kind of pay-per-lead ad unit requires a significantly high-touch backend process — not one of Google’s traditional strengths.Read the full article