The Quick Start Content Marketing Plan Part 4: Determine Your Offer (The Content)

by Bernadette Coleman
This is the fourth installment of a series of posts on creating a content marketing plan. The first installment, The One Stop, Five Step, Quick Start Content Marketing Plan, provided an overview of the process. The second post covered content marketing goal setting; the third explored how to segment your audience and how to reach them through the various media channels available.Read the full article