Why Should You Not Fear Linking Out? – Here’s Why with Mark & Eric

by Eric Enge
With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up.Read the full article

Why Should You Not Fear Linking Out? - Here's Why with Mark & Eric

With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the temptation to try to game their link profiles to artificially appear more authoritative than they should be. So Google had to do something to clean that up. The unfortunate side effect of that is now many sites have cut back on or even stopped altogether linking out to other sites. Is that a warranted reaction to Google's actions? In this episode of Here’s Why, Mark & Eric explain why links continue to be a primary way Google assesses the authority of sites and web pages for its search rankings, and why building outbound links to good, quality resources serves the web and your site users. Links Mentioned: Hard Numbers for Public Posting Activity on Google Plus : stonet.co/GooglePlusRealNumbers Why is a Quality User Experience an SEO Ranking Factor? - Here's Why with Mark & Eric: http://stonet.co/QualUseExp Stop the Fear of Linking Insanity!: stonet.co/linkinsanity