Amazon Prime Day: 12 quick takeaways from Amazon’s magnificent train wreck

For those of us interested in marketing, Amazon’s first ever “Prime Day” celebration could not have been more fun to experience. Intended as a special shopping day for members of Amazon’s $99/year Prime service, Amazon had practically promised ecommerce Armageddon leading up to the 24-hour event, with “More deals than Black Friday!” As the morning unraveled, however, Prime D ...Read the full article