‘Blogging Was About Survival': How Unbounce Got 9,800 Customers With ‘Ridiculously Epic’ Content

by Celine Roque
In 2009, most marketers hadn’t heard of Unbounce, a software company that helps marketers create and test landing pages. But as of 2014, just five years after the company’s founding, it has earned over 9,800 paying customers and makes $7 million in annual revenue, according to Unbounce. So how did Unbounce do it? A lot of it has to do with a particularly “epic” piece of content aimed at “noobs.Read the full article