Copyranter: Deep inside an agency all-nighter

Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. As the day progressed, the two creative teams on the account had hoped against hope that their creative director would be cool with their two campaigns he had loved and approved when they presented to him that morning.Read the full article