How these ‘Betches’ went from popular publisher to successful retailer

A $44 tank top that reads “Namast’op I Can’t Even,” a $20 tote bag labeled “All of my shit’s in here,” and a $32 “Bad Betch” sports bra are just a sample of what you can buy from Shop Betches, the retail store run by millennial lifestyle website Betches Love This. If those slogans sound like jibberish to you, you’re probably not a betch — the phonetic spelling of “bitch” prono ...Read the full article