Making Your Email Coupons Work Harder

by Jordie Van Rijn
Coupons have been around since the late 19th century, ever since Coca Cola offered a free drink coupon back in 1887. More recently, email marketers are making good use of coupons too. But as with all things email, there is always room for improvement. If you’re one of those email marketers using coupons, what do you do when your emailed coupons go unused? Keep on reading for ...Read the full article