New Instagram Advertising API Exposes Massive Social Opportunities

For the first time, marketers can start buying Instagram ads and planning their Instagram marketing with more automation, similar to ad buys on Facebook and Twitter. Instagram has officially switched on its advertising API. This means that almost immediately, brands big and small will be able use the major mobile platform as display-based business opportunity.Read the full article

  • Instagram Unleashes a Fully Operational Ad Business - 34 readers, 1048 Tweets - Instagram's ad business is growing up fast thanks to a boost of new technology from Facebook. Today, the popular photo-sharing app with more than 300 million users and counting is opening up to potentially millions of advertisers, with more ad styles and sophisticated targeting tools first honed by its parent company.

  • Cowen values Instagram at $33B—here's why - 11 readers - Here's why Cowen's valuation of Instagram is at $33 billion, according to one of its analysts.

  • Instagram Worth $35 Billion, Facebook Stock $91, Citi Says - 12 readers, 213 Tweets - Facebook drew criticism for buying Instagram for $1 billion in 2012; Mark Zuckerberg is laughing all the way to the bank.

  • Instagram is launching a redesigned website with bigger photos - 10 readers, 1389 Tweets - Instagram's website is about to look much nicer. It's introducing a new web design on desktop and mobile this week that cleans up the page and makes photos much bigger than they are now. Most...