Proof that Stories Can Increase the Value of Even ‘Worthless’ Items

Marketers are agog over stories. For good reason. Your stories lift a prospect out of her ordinary world … and then take her on a journey that ultimately leads to a vision of herself as a better version of herself. In 1984, Apple brought its own story to the market, one in which agile, nonconformists can break the mold … liberated by a busty Norwegian body builder wielding ...Read the full article