Reputation Management: Word of Mouth Marketing

As you know, maintaining a brand image both on- and off-line requires a lot of moving parts, and user-generated content is one area where marketers will never have total control. In the era of instant communication, word of mouth can be either a great asset to a brand, or a detriment. Luckily, there are proactive ways that marketers can handle the negative, get more of the posi ...Read the full article