Sonic’s consumer engagement play: touch-screen tech at the drive-in

by Brian Morrissey
Like all marketers, Sonic is grappling with how to utilize technology. For Sonic the challenge is to wow customers and make them continue to return to its fast food restaurants — and to do it in a way that makes sense for a classic burgers and shakes drive-in chain. The 60-year-old brand has embarked on a project to install touchscreen displays at all of its 3,500-plus restaur ...Read the full article

How Sonic Uses In-Store Technology to Drive Engagement

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