6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)

Image by Dennis Hill via Flickr. For a long time in our early days, Groove was really bad at learning from our customers. In one of our first surveys, we asked mostly multiple-choice questions. Why? Statistics. We assumed that the best way to get value from a survey would be to use multiple-choice questions, gather enough responses to make our results statistically valid ...Read the full article