Content marketers share their biggest mistakes and failures

Brands: They’re just like us. They don’t always know exactly what they’re doing. They make mistakes. And, also just like us, they learn from their gaffes. At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop what to share their biggest mistakes.Read the full article

Content marketers share their biggest mistakes and failures l Digiday

At the Digiday Content Marketing Summit, in Half Moon Bay, California, this week, we asked the cream of the content marketing crop what to share their biggest mistakes. Hasbro’s Tina Walsh likened a failed call for user-generated content to “throwing a party and no one comes.” Sonic’s Sarah Beddoe cautioned against jumping on the latest social platform just because it feels like everyone else is there. Tina Walsh Director of Digital Marketing & Content, Hasbro Sarah Beddoe VP, National Marketing, Sonic Severin Nesselhauf Head of Content Strategy, studioD Brian Becker VP & Head of Content, JPMorgan Chase VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/