Headlines: 14 Ways to Make Them Amazing

by Brian Massey
One of my webinar attendees asked the question, “What are some of the best headlines you’ve tested?” Of course, most of the best headlines I’ve found were the ones I’ve written. Well, that’s not completely true. They were the best until I tested them. Often my favorites didn’t win. Nonetheless, headlines are one of our favorite things to test because They move the needle o ...Read the full article