How To Win The Hearts And Minds Of Emerging Technology’s Ruling Class: The Early Adopters

by Erik Bratt
If you’ve read Geoffrey A. Moore’s seminal book on technology, “Crossing the Chasm,” then you know the critical role that early adopters play in launching a new technology category. Early adopters are the judge, jury, and yes, executioner when it comes to determining the success of a new technology category.Read the full article