KitchenAid cooks up brand video series for new product launch

KitchenAid is turning to a Web video series to mark its new product launch. The company’s new “KitchenAid Professional Series Cutlery” set is the silent star of “In the Hands of…” which profiles a group of skilled culinary experts behind West Coast hotspots such as La Brea Bakery, Gracias Madre and Belcampo Meat Company as they talk about their careers and passions — while usi ...Read the full article