The Art of the Email Sign-up: 18 Dos and Don’ts

by Linda Bustos
Despite the shiny glory of Pinterest, Instagram, Twitter and the Facebook, email is not dead. According to Marketing Sherpa, email is consumers’ preferred method of communication with business, eclipsing social media. Research by Econsultancy cites 20% of sales can be attributed to the email channel, and McKinsey found email is once, twice, forty-times as effective as Facebook or Twitter.Read the full article