The Minimum Quality Score That Can Save You Money In AdWords

by Frederick Vallaeys
I’m writing this on the plane on my way home from the Acquisio Summit in Montreal, where I gave a talk on the topic of Quality Score (QS). My team and I had been working all week on a new analysis of how Quality Score affects cost per click (CPC) by analyzing correlations between first page bids (FPB) and QS so that we’d have something new and interesting to share.Read the full article