Why Wendy’s went upscale on Instagram

by Tanya Dua
Wendy’s Instagram account has, until last month, been full of quirky, silly images like a heavy-metal devil’s horn sign constructed out of fries or “#BBQAMERICA” spelled out on a tray in barbecue sauce. But the fast-food chain refreshed its Instagram strategy to glam up its content to appeal to visuals-obsessed millennials.Read the full article