Writing an Effective Unique Value Proposition (Infographic)

by Zach Bulygo
A business has to create something that’s different from its competitors. The differentiation must be clear, and it should require very little explanation. It is very important to have this clear differentiation. If you’re creating a business that’s no different from the existing solutions on the market, you will likely fail. The only exception to this rule may be in creating consumer goods.Read the full article