1 in 5 Calls to Your Business Are Abandoned: Here’s How to Save Them

by Erin Sagin
Last week, Marchex released a comprehensive study analyzing mobile click-to-call performance. It married Marchex, Google and BIA/Kelsey data to assess the state of the mobile marketplace today and provide projections for the future. As I read it, one stat in particular stood out: A full 20% (on in five!!) of calls from mobile phones are abandoned.Read the full article