10 Content Marketing Goals Worth Pursuing

by Sonia Simone
Editor’s note: The original version of this post was published on February 1, 2012. Ever wonder why content marketing works so well for some businesses — and doesn’t seem to do anything at all for others? Curious about why some content that seems great doesn’t do anything to build a business? “Content is king” has been an online cliché for years now, but it’s not true. It’s never been true.Read the full article